Thursday, December 6, 2012

Marshmallow Matey


As much as I love pirates, I've never understood what possesses advertising agencies to use them to promote their products.  Particularly those relating to food and hygiene.  One time in Wal-Mart I saw hanging on display  Pirates of the Carribean chapstick.  Nothing says "kiss me" like a yellowed pirate skull.  I mean, the thing didn't even have lips!    I can't imagine anything a skeleton pirate would be less qualified to sell.  Except maybe Citizenship in the Community merit badge booklets.  Also,  "Marshmallow Mateys".  I can get why the kids like it, the sugar+pirates= uncontainable hyperactive bliss. However, one would think that when trying to sell a parent on a sugar cereal it would be wiser to choose a mascot with more teeth . . . or a dentist maybe.  A fallen dentist, willing to sell his visage to promote the spread of oral decay.

This sketch was inpired by Allen Ostergar's pitch last night for the new BYU Animation department film.  Ultimately it was't chosen, but it had some fantastic ideas and lots of beautiful, beautiful, ugly pirates.  Awesome pitch Allen!

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